Megumi Aino


 * A 14-year-old student in her second year of Public Pikarigaoka Academy. Her redeeming features are her happy-go-lucky attitude and her smile. When people feel troubled or depressed, she unintentionally meddles in their issues. Though she is sometimes lacking in tact and her attempts at helping others often end in failure, she thoroughly looks to the positive and is skilled at seeing the good in people. She has an interest in cute fashion, but her fashion sense is not exactly the best. Her wish is to cure her sick mother, who influenced her to help others.
 * Chosen by the Crystal of Love thrown by Hime, she transforms into the elegant Cure Lovely. As Cure Lovely, her dark magenta hair turns bright magenta and is tied into a ponytail. She uses the LovePreBrace to attack and alternate into alternate forms like Cherry Flamenco (チェリーフラメンコ Cherī Furamenko) that uses fire-based attacks, Lollipop Hiphop (ロリポップヒップホップ Roripoppu Hippuhoppu) that uses music-themed attacks, and her Innocent form. Megumi also obtain more powerful forms like her Innocent form, Super Happiness Lovely (スーパーハピネスラブリー Sūpā Hapinesu Raburī) during the events of the movie, and Forever Lovely (フォーエバーラブリー Fōebā Raburī) in the series finale.
 * She introduces herself as "The big love spreading throughout the world! Cure Lovely!" (世界に広がるビッグな愛!キュアラブリー! Sekai ni hirogaru biggu na ai! Kyua Raburī!) and represents love. As Super Happiness Lovely, she introduced as "Infused with happiness! Charged with glee! Super Happiness Lovely!" (ハピネス注入, 幸せチャージ！スーパーハピネスラブリー! Hapinesu Chūnyū! Shiawase Chāji! Sūpā Hapinesu Raburī!) As Forever Lovely, she introduced herself as "The eternal love illuminating throughout the world! Forever Lovely!!" (世界に照らす永遠の愛！フォーエバーラブリー！！ Sekai ni terasu eien no ai! Fōebā Raburī!!) Her theme color is pink. And her other theme colors are red and yellow.